Personalized Pendants

Discover our Personalized Pendants, made to create a necklace that feels truly yours. This collection brings together letter pendants, zodiac pendants and personal symbols that you can thread onto your favourite necklace. Perfect for wearing your initials, your star sign or a meaningful little detail close to you. A beautiful choice for personal styling, necklace layering or a thoughtful gift.

Explore Pendants by Style

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Pendants made from S925 Sterling Silver

All ruru. pendants are made from S925 Sterling Silver and are perfect for adding a personal detail to your necklace layering look. Depending on the design, our pendants are rhodium plated, gold plated or made as gold vermeil with an extra thick gold layer. Learn more about our materials and how to care for your ruru. pendants, so they stay beautiful for many years.

Mix and match your pendants your way

Our pendants are made for mixing, matching and creating a necklace look that feels truly yours. You can wear one pendant on its own or thread several pendants next to each other for an even more personal look. Combine letters, symbols and small details to tell your own story and make your necklace feel like you.

From Zurich for Switzerland

ruru. studios was founded in Zurich and creates jewelry for people who love high quality materials, fair prices and an easy shopping experience. You can order online or visit our store in Zurich, where you can try everything on in person. We ship within Switzerland and Liechtenstein. Delivery within 2 to 3 working days.

Anhänger aus S925 Sterling Silver

Alle ruru. Anhänger bestehen aus S925 Sterling Silver und sind perfekt, um deinem Necklace Layering Look eine persönliche Note zu geben. Je nach Design sind unsere Anhänger rhodiniert, vergoldet oder sogar Gold Vermeil, also mit einem extra dicken Goldüberzug. Erfahre mehr über unsere Materialien und wie du deine ruru. Anhänger pflegen kannst, damit sie viele Jahre schön bleiben.

Mix & Match: Anhänger so kombinieren, wie du möchtest

Unsere Anhänger sind gemacht zum Mixen, Kombinieren und Personalisieren deines Halsketten Looks. Du kannst einen Anhänger einzeln tragen oder mehrere Anhänger nebeneinander auf deine Kette auffädeln, um einen noch persönlicheren Look zu kreieren. Kombiniere Buchstaben, Symbole und kleine Details und erzähle deine eigene Geschichte.

Aus Zürich für die Schweiz

ruru. studios wurde in Zürich gegründet und bietet Schmuck für alle, die hochwertige Materialien, faire Preise und ein unkompliziertes Shopping Erlebnis schätzen. Du kannst online bestellen oder uns im Store in Zürich besuchen, um alles in Ruhe anzuprobieren. Wir versenden innerhalb der Schweiz und nach Liechtenstein. Lieferung innerhalb von 2 bis 3 Arbeitstagen.

Frequently Asked Questions

  • Our jewelry is water resistant in the sense that it will not break if it comes into contact with water. However, regular contact with water can speed up oxidation and can make gold plating wear down faster.

    If your jewellery gets wet, gently dry it afterwards and polish it when needed.

    Please note that worn down gold plating is part of natural wear and is not covered by warranty.

  • ruru. jewelry will not break if it briefly comes into contact with water. Still, we recommend taking your jewelry off before showering, swimming, sleeping or working out, so it stays beautiful for as long as possible.

    Water, sweat, friction, perfume, creams and cleaning products can speed up the natural oxidation process of 925 Sterling Silver. For gold plated pieces, they can also make the gold layer wear down faster over time. This is normal wear and, for gold plated pieces, cannot be reversed.

    If your jewelry gets wet or you have been sweating while wearing it, gently dry it with a soft cloth afterwards. This helps your ruru. pieces stay shiny, cared for and ready for your next look.

  • 925 Sterling Silver means that the material contains 92.5% real silver and 7.5% other metals, usually copper. Pure silver is very soft, so this mix makes the jewelry more stable and suitable for delicate designs. The other metals used in our sterling silver do not contain nickel.

    Most ruru. pieces are made from Recycled 925 Sterling Silver and are either rhodium plated or gold plated, depending on the design.

  • Sterling silver can naturally oxidise over time. This means that it can become darker or show small oxidation marks. That is completely normal and can usually be removed with regular polishing and gentle care.

    To keep your jewelry beautiful for as long as possible, we recommend taking it off before showering, swimming, sleeping or doing sports. Water, sweat, perfume and creams can speed up oxidation and can also affect gold plating over time.

    You can read more about our materials and jewelry care here.

  • Yes, you can visit us in our ruru. store at Schaffhauserstrasse 2 in Zurich.

    In our store, you can try on our jewelry in person and we are happy to help you find the pieces that suit your style or build your personal ear stack with you.

  • Real sterling silver does not permanently change colour. It can oxidise, which means it may become darker over time, but this is a natural reaction and can usually be cleaned or polished away.

    With gold plated jewelry, the gold layer can wear down over time and the silver underneath may become visible. With good care and mindful wear, your gold plated ruru. pieces can stay beautiful for many years.

  • Yes, you have 14 days to try your jewelry at home and return it if it does not fit your style. Returned pieces must be unused and in new condition. If there are visible signs of wear, we unfortunately cannot accept the return.

    If you are unsure what suits you, you can visit our store in Zurich (ruru. studios, Schaffhauserstrasse 2, 8006 Zurich, Switzerland). We are happy to help you try everything on and build your individual stack.

  • Yes, ruru. offers a 2 year warranty on production issues or defects that can be repaired.

    Scratches, signs of wear and worn down gold plating are not covered by warranty, as they are part of normal wear.