Privacy policy

Our Commitment to You:

We prioritize your privacy and are transparent about how we collect, use, and protect your data:

  • We use your data only to enhance your experience with ruru. studios.
  • We treat your data as if it were our own and protect it accordingly.
  • We delete your data when it's no longer necessary for our operations.

This Privacy Policy explains how ruru-studios.com collects, uses, and shares your Personal Information when you visit or make a purchase from us.

1. Personal Information We Collect

1.1 Device Information

When you visit ruru-studios.com, we automatically collect specific details about your device and interaction with our site:

  • Information Collected: IP address, browser type, time zone, individual pages viewed, referral websites, and details about how you interact with the site.

  • How We Collect It: 

    • Cookies: Data files placed on your device, often including an anonymous unique identifier.

    • Log Files: Track actions on our site and collect information like your IP address and browsing patterns.

    • Web Beacons, Tags, and Pixels: These are used to monitor your browsing behavior on ruru-studios.com. Data collected through web beacons, tags, pixels, and other tracking technologies may be transferred to servers outside Switzerland, including the United States, by our service providers such as Meta, TikTok, Google, and WhatsApp. These providers ensure compliance with international data protection frameworks.

  • Meta, TikTok, and Pinterest Pixel Events We Track:

    • PageView: When a visitor views any page.
    • ViewContent: When a visitor views a product.
    • Search: When a visitor makes a search on our website.
    • AddToCart: When a visitor adds a product to their cart.
    • InitiateCheckout: When a visitor begins the checkout process.
    • AddPaymentInfo: When a visitor provides payment information.
    • Purchase: When a visitor completes a purchase.

Advertising and Messaging Tools:

    • Google Analytics: We use Google Analytics to understand how visitors interact with our website and to optimize performance. You can opt-out of Google Analytics using this tool.
    • Google Ads: We also use Google Ads to track user behavior for advertising purposes, such as serving targeted ads based on your browsing activity. Data collected may include page views, interactions with products, and purchases. For more details on how Google Ads uses your data, visit Google's Privacy Policy.
    • WhatsApp: We use WhatsApp to communicate with customers about marketing campaigns, promotions, and order updates. By interacting with us via WhatsApp, we may collect your phone number and messaging activity. For more information on WhatsApp's privacy practices, please visit WhatsApp Privacy Policy.

1.2 Order Information

When you place an order on ruru-studios.com, we collect the following details to process your purchase:

  • Collected Information: Name, billing address, shipping address, payment details (e.g., credit card number), email address, and phone number.

2. How Do We Use Your Personal Information?

2.1 Processing Orders

We use your Personal Information to:

  • Fulfill orders (e.g., processing payments, shipping items).
  • Communicate with you regarding your purchase.
  • Screen for potential fraud or security risks.

2.2 Marketing and Advertising

We use device and order information to personalize your experience and optimize our marketing campaigns. This includes:

  • Using Meta, TikTok, and Pinterest’s Conversions API and Pixels to track interactions on our site, enabling us to show relevant ads based on your behavior.
  • Using Google Analytics to better understand how visitors use our website.

3. Sharing Your Personal Information

We share your data with third-party service providers for various reasons, including website functionality, analytics, and marketing.

3.1 Third-Party Services

  • Shopify: We use Shopify to power our online store. For more information about how Shopify handles your data, please visit Shopify Privacy Policy.

  • Google Analytics: Helps us understand how visitors use our website. To learn more about how Google handles your data, please visit Google's Privacy Policy. You can opt out of Google Analytics using this tool.

3.2 Advertising Platforms

  • Meta (Facebook and Instagram): We use the Meta Conversions API and pixel to track events like page views, purchases, and add-to-cart actions to optimize our advertising on these platforms. Learn more about Meta's privacy practices and how to opt out of personalized ads here. Meta may transfer your data to servers located in the United States as part of their operations, ensuring compliance with international data protection standards.

  • TikTok: We use TikTok's Conversions API for ad targeting and tracking events on our website. Read more about TikTok’s privacy practices here. TikTok may transfer your data to servers outside Switzerland, including the United States, in accordance with international data protection regulations.

  • Pinterest: We use Pinterest's pixel to track interactions on our website and to help us show relevant ads. For more information on how Pinterest uses your data, visit Pinterest Privacy Policy. Pinterest may also transfer data to servers located outside of Switzerland.

  • Google Ads: We run Google Ads to display advertisements across the Google network. Google uses data about your interactions on our website, such as page views and purchases, to serve ads tailored to your interests. For more information on how Google Ads uses your data, please visit Google's Privacy Policy. You can manage your ad preferences for Google Ads here. You can opt-out of Google Analytics using this tool. Google may transfer data to servers outside Switzerland, including the United States, and adheres to recognized international data protection frameworks.

  • WhatsApp: In the future, we plan to use WhatsApp to communicate with our customers for marketing campaigns, order updates, and personalized offers. If you choose to interact with us on WhatsApp, your phone number and messaging activity may be used to send relevant marketing messages and updates. For more details on how WhatsApp uses your data, please visit WhatsApp's Privacy Policy. As a Meta-owned service, WhatsApp may transfer data to servers outside Switzerland, including the United States, in line with international data protection standards.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and for analytics and personalized advertising. We require your explicit consent for the use of advertising and performance-related cookies. You can manage your preferences through our cookie banner or browser settings.

  • Managing Cookies: You can choose to accept or decline cookies by adjusting your browser settings. Disabling cookies may affect the functionality of ruru-studios.com.

  • For more information about cookies, please visit All About Cookies.

5. Your Rights

Since we only operate within Switzerland and Liechtenstein, your rights under Swiss data protection laws include:

  • Right to Access: You may request access to the data we hold about you.
  • Right to Correction: You may request that we correct or update your data.
  • Right to Erasure: You may request that we delete your data when it is no longer necessary for our operations.

If you wish to exercise any of these rights, please contact us at info[at]ruru-studios.com.

6. Data Retention

We retain your order information for as long as necessary to fulfill orders and for legal, business, or tax purposes. Information collected for newsletters or marketing campaigns is retained until you unsubscribe or request deletion.

7. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our data processing practices or for legal reasons. Any changes will be posted here with an updated effective date.

  • WhatsApp Newsletter: If you subscribe to our WhatsApp newsletter, we will send you regular updates and offers via WhatsApp. The only required information is your mobile phone number. By signing up to our newsletter, you consent to the use of your data for the purpose of delivering our newsletter. You can unsubscribe at any time by sending "Stop" via WhatsApp, and your number will be promptly removed from our list. Please note that WhatsApp Business, owned by Meta Platforms Inc., may access the contacts stored on our device and transfer data to servers outside of Switzerland, including in the USA. We only store the WhatsApp contact details of our newsletter subscribers. For more information on WhatsApp's data practices, please refer to their privacy policy.

8. Contact Us

If you have any questions about our privacy practices or would like to file a complaint, please contact us at:

ruru. studios c/o TGC GmbH
Schaffhauserstrasse 2,
8006 Zurich, Switzerland
info[at]ruru-studios.com

Last updated: 23. July 2025