TOP AUTUMN PICKS
WE ARE BACK… did you miss us?
Our biggest heart project of the year is here again: The ruru. Advent Calendar Classic 2025 (24 doors)! We’ve been working on it all year and this time it’s BIGGER and BETTER! Not just more than 24 surprises, but the calendar itself is a vanity bag with a separate jewelry compartment (finally a calendar packaging you’ll actually reuse).
Inside you’ll get over CHF 1’400 worth of jewelry and more for CHF 450! Earrings, rings, necklaces, bracelets and more, mostly brand new designs with two favourites sneaking back in. All of the jewelry is made from either gold-plated 925 Sterling Silver or rhodium-plated 925 Sterling Silver.
Every calendar is hand-packed by us, super limited, and once they’re gone, they’re gone. Can’t wait? The spoiler’s waiting for you below.
Want to try it on first?
Yes, you can! Visit our store in Zurich to try on all your favorite pieces before you buy them.
In our store, you can discover all jewelry pieces, even the ones which haven't been launched online! But next to jewelry, you can also discover colorful and fun hair clips, a curated second-hand area with selected clothes and a second chance corner with our jewelry pieces at great discounts.
OUR PERSONAL FAVORITES
YOUR REVIEWS
Two Girls, One Vision!
What started as a shared dream between the two besties Liss & Linda turned into ruru. — a jewelry brand that believes real silver jewelry should be accessible and fashionable. Why? Because YOU deserve pieces that keeps its worth for decades and not just a season.
You want more?
We are on WhatsApp now! Get a glimpse behind the scenes, see what’s new before anyone else, and be part of our creative chaos at ruru. HQ.
Never miss early access or special discounts, and treat yourself to a little dose of intimate ruru. sneak peeks.