BLACK FRIDAY DEAL ENDS IN
TOP WINTER PICKS
Want to try it on first?
Yes, you can! Visit our store in Zurich to try on all your favorite pieces before you buy them.
In our store, you can discover all jewelry pieces, even the ones which haven't been launched online! But next to jewelry, you can also discover colorful and fun hair clips, a curated second-hand area with selected clothes and a second chance corner with our jewelry pieces at great discounts.
OUR PERSONAL FAVORITES
YOUR REVIEWS
Two Girls, One Vision!
What started as a shared dream between the two besties Liss & Linda turned into ruru. — a jewelry brand that believes real silver jewelry should be accessible and fashionable. Why? Because YOU deserve pieces that keeps its worth for decades and not just a season.
You want more?
We are on WhatsApp now! Get a glimpse behind the scenes, see what’s new before anyone else, and be part of our creative chaos at ruru. HQ.
Never miss early access or special discounts, and treat yourself to a little dose of intimate ruru. sneak peeks.