WE ARE BACK… did you miss us?
Our biggest heart project of the year is here again: The ruru. Advent Calendar Classic 2025 (24 doors)! We’ve been working on it all year and this time it’s BIGGER, BETTER, and basically impossible to resist. Not just more than 24 surprises, but the calendar itself is a freaking cool vanity bag with a separate jewelry compartment (finally a calendar you’ll actually reuse).
Inside you’ll get over CHF 1’400 worth of jewelry and more for just CHF 450! Earrings, rings, necklaces, bracelets and more, mostly brand new designs with two favourites sneaking back in. And yes… the polishing cloth made it too (free extra, not stealing a door).
Every calendar is hand-packed by us, super limited, and once they’re gone, they’re gone. Can’t wait? The spoiler’s waiting for you below.
All of our pieces are made from recycled 925 Sterling Silver - with or without a layer of real gold (aka: gold-plated silver). To keep your shiny treasures looking their best, here’s our not-so-secret care guide:
Daily tips
About gold-plated pieces
Our gold-plated jewelry is made from real 925 Sterling Silver with a thin layer of gold on top.
This layer can fade over time - especially with frequent contact with water, sweat or skin.
That’s totally normal and doesn’t mean something’s wrong - it’s just how plating behaves.
The better you care for it, the longer it’ll shine :)
About oxidation
Sterling silver can naturally oxidize when it reacts with air, moisture or your skin.
That might look like slight darkening – but don’t worry!
It’s not the same as tarnishing and can be removed with a quick polish.
Oxidation is just a sign that your jewelry is made from real silver <3
The ruru. Advent Calendar isn’t just a countdown - it’s the project we pour the most love and energy into every year. Every piece is designed by us, crafted in small batches with our trusted atelier, and finally hand-packed WITH LOVE BY US just for you.
This year you can choose between two versions:
A 12-door edition CHF 275
A 24-door edition CHF 450
Both Advent Calendars are filled with timeless, versatile jewelry and matching accessories. Now it’s up to you: do you want to discover our pieces or go ALL IN? Either way - our calendar won’t disappoint, pinky promise!
This year you can choose the Advent Calendar in Gold or Silver. The Mixed Metals version (bicolor, a mix of silver and gold) is only available with the Classic 24-door edition – it’s not included in the Light 12-door edition.
This year we turned things around. Instead of guessing what you might want in an Advent Calendar, we asked you directly – and you gave us your ideas. The result: fewer earrings, more variety – bigger statement pieces mixed with the perfect layering essentials. So when the calendar is over, you’ll have your staple pieces for every occasion and every look.
And because many of you said you wanted less sparkle (who would have thought), we focused this time on pieces you can truly wear all year round – day and night. Don’t worry though: for all the sparkle lovers, we still snuck a little in… scuusi!
And because some of you prefer a smaller selection rather than a half-year stock of jewelry & accessories, we created two versions this year: with 12 or 24 doors.
Behind every door you’ll find something new… well, almost. There are two exceptions: one of our absolute bestsellers, which you’ll find in both calendars, and one reworked piece from our collection, which is only included in the Classic Advent Calendar with 24 doors. Apart from that, every piece is brand new. Curious which ones? Just take a peek at the spoiler below.
A mix of everything: timeless classics, playful highlights, bigger “wow” pieces, and subtle day-to-night staples. Whatever your vibe, you’ll find pieces that fit.
Nope. It’s already heavily discounted, so no extra codes apply. Promise, you’re already getting the best deal.
We pack with care, but if something slips through, email us at support@ruru-studios.com and we’ll fix it fast.
We only ship within Switzerland and Liechtenstein - and shipping is FREE.
All pieces are crafted from 925 Sterling Silver - either finished with a rhodium plating for a bright silver look, or with a gold plating for our gold jewelry.
Sterling Silver itself can handle a little water, but if you want your pieces to stay gorgeous, better take them off before showering, swimming, or hitting the gym. “Water-resistant” means a splash won’t ruin them - but let’s be real, they’re not made for diving.
With gold-plated pieces, fading is totally natural over time - the Sterling Silver underneath will slowly show through. How long the plating lasts depends a lot on your lifestyle (are you more the perfume-spritzing, everyday-wearing type or the careful special-occasion-wearer?). To keep the gold finish shining for as long as possible, avoid direct contact with perfume, lotions, and sweat, and store your jewelry safely when you’re not wearing it.
Silver pieces without plating can naturally oxidize over time - that’s when they get a darker tint. No panic: that’s normal and can easily be polished back to shine.
Both finishes are a little delicate, so treat them with love - and they’ll love you back for years to come <3
Yes. All our jewelry - including everything in the Advent Calendar - is made of 925 Sterling Silver. Sterling Silver is nickel-free, generally very well tolerated and often considered hypoallergenic. Since it’s an alloy, a small part of copper is always mixed in, and in rare cases very sensitive skin can react to that. The same goes for gold plating: most people wear it without any issues, but some with specific allergies might notice a reaction. If you already know your skin is extra sensitive, it’s always good to keep an eye on how you react to new pieces.
Yes, this is possible! We work together with Powerpay to offer you this possibility. Please check www.powerpay.ch for more details.
Yes, you can get it in our Zurich store at Schaffhauserstrasse 2, 8006 Zürich - while stock lasts <3
Of course! Come by and we’ll happily show you some of the treasures.
Very limited. We’re only making a small number - and once they’re gone, they’re gone. So don’t wait too long.
Due to the exclusive nature and high demand, we do not accept returns for the advent calendar. Each one is lovingly hand-packed by us, making it a special and unique purchase!
Just click on the door to see which jewelry piece is hiding behind it...
If you’re convinced, your Advent Calendar will be on its way mid-November 2025.
If not… then we’re officially out of ideas.
Let’s make this Advent time unforgettable.
All our love,
Linda & Liss
